Your SaaS site is leaking trials.
Roasted finds exactly where and why.
SaaS websites are judged on one metric that matters: trial-to-paid conversion. Roasted's AI audits the design quality, messaging clarity, pricing page trust, and onboarding friction that determine whether your PLG motion actually works.
The real problems SaaS teams face with website audits
Generic tools give generic answers. Here's what actually kills SaaS website performance.
Confusing value proposition
SaaS visitors have 50+ alternatives open in tabs. If your headline doesn't instantly communicate the specific value you deliver, they're gone in 3 seconds. Most SaaS homepages fail this test badly.
Pricing page anxiety
Your pricing page is the highest-intent page you have, and most SaaS pricing pages are riddled with unanswered questions: hidden fees, ambiguous seat limits, no FAQ. Every unanswered question is a lost trial.
Missing trust infrastructure
SOC 2 badges buried in the footer. No customer logos above the fold. No case studies linked from the homepage. Enterprise buyers look for trust signals in the first 10 seconds.
Mobile landing pages that embarrass you
Your PPC ad sends mobile traffic to a landing page that looks broken on iPhone. Your sign-up form has inputs that are impossible to tap. You're paying for clicks that can't convert.
Marketing site performance rot
SaaS marketing sites accumulate tracking scripts, embedded videos, and unoptimized hero images. Your Vercel deployment is fast. Your page isn't. Visitors leave before they read your headline.
CTAs that don't convert
'Get started' is the laziest CTA in SaaS. Roasted flags weak CTAs, missing urgency signals, unclear free trial vs demo differentiation, and form fields that add unnecessary friction.
How Roasted solves it for SaaS
8 specialized AI agents that understand your specific context — not a generic checklist.
PLG conversion audit
Roasted's Conversion Agent evaluates your entire PLG funnel: free trial CTA placement, sign-up form friction, pricing clarity, and the upsell triggers that move free users to paid.
Messaging clarity score
Copy Agent reads your headline, subheadline, and feature descriptions like a skeptical first-time visitor. It flags jargon, weak differentiation, and missed opportunities to speak your customer's language.
B2B trust signal audit
Trust Agent checks for customer logos, case study links, security certifications, team credibility, and the 12 other trust signals enterprise buyers look for before sending a trial to procurement.
Marketing site performance review
Speed Agent identifies the images, scripts, and fonts slowing your marketing site. Every 100ms of latency costs SaaS conversion rates. Most issues are fixable in hours.
SaaS SEO meta audit
SEO Agent checks title tags, meta descriptions, Open Graph images, and heading structure. SaaS comparison pages and feature pages are high-intent — they need optimized metadata.
Design quality benchmark
Design Agent evaluates visual hierarchy, typography, spacing, and component consistency against modern SaaS design standards. Visitors make trust judgments based on design quality before they read a word.
What you get in every audit
"We scored 91 on PageSpeed but had a 1.8% trial conversion rate. Roasted found 7 specific copy and trust issues in 30 seconds. Fixed them in a week, conversion jumped to 3.4%."
— Founder, B2B SaaS startup, 12-person team
Your SaaS site is losing visitors right now
Paste any URL and find out why in 30 seconds. No signup, no credit card.
Get my free audit →Frequently asked questions
Can Roasted audit my SaaS pricing page specifically?
Yes — just paste your pricing page URL directly into Roasted. The Conversion Agent and Trust Agent are particularly useful on pricing pages, flagging ambiguous plan differences, missing FAQ content, and weak social proof placement.
How is this different from running Hotjar or FullStory?
Hotjar and FullStory show you what users do. Roasted tells you why they do it — by auditing the actual quality of your design, copy, trust signals, and page structure. Run Roasted first to form hypotheses, then use session recording to validate.
We have a product-led growth motion. Is Roasted relevant?
Especially relevant. PLG motions live or die on the quality of the marketing site and sign-up flow. Roasted audits both — the marketing pages that drive trial starts and the flows that determine activation.
Can I audit my landing pages and not just the homepage?
Yes — paste any URL. Roasted works on landing pages, pricing pages, comparison pages, feature pages, and onboarding flows. Pro lets you run multiple audits per day with score history.
How do I share results with my team?
Every roast generates a shareable link. Each finding includes a paste-ready prompt you can give to a developer or designer. Pro includes PDF export for stakeholder reviews.