How Roasted Scores Your Website
8specialized AI agents. One live browser session. A focused audit in under 30 seconds. Here's exactly how we build the score that exposes your site's blind spots.
The Audit Process
Submit a URL
Paste any public URL. Roasted spins up a headless browser, captures a full-page screenshot, and extracts the live DOM.
AI Agents Analyze
8 specialized agents run in parallel, each focused on a single launch pillar. They evaluate the screenshot and page data independently.
Get Roasted
Scores, findings, and fix suggestions stream back in real time. You get a shareable scorecard with a letter grade in under 30 seconds.
Grade Scale
Your overall score maps to a letter grade. Here's what each one means.
Best-in-class. Practically nothing to fix.
Above average. A few targeted wins left.
Functional but leaving real value on the table.
Significant issues hurting conversions and trust.
Critical failures. Start with high-weight dimensions.
The 8 Launch Pillars
Every launch roast evaluates your site across these pillars. Each is scored 0–100 by a dedicated AI agent. Weight shows its share of the overall score.
Design
Visual hierarchy, spacing, color harmony, typography scale, and layout consistency across breakpoints.
Copy & Messaging
Headline clarity, CTA persuasion, readability level, tone consistency, and conversion-oriented language.
SEO
Meta tags, heading hierarchy, Open Graph tags, canonical URLs, structured data, and crawlability signals.
Performance
Core Web Vitals (LCP, FID, CLS), render-blocking resources, image optimization, bundle size, and DOM complexity.
Mobile
Responsive breakpoints, touch target sizing, viewport configuration, mobile navigation, and content reflow.
Trust & Credibility
Social proof placement, testimonials, trust badges, team transparency, contact information, and brand consistency.
Conversion
CTA placement and clarity, form friction, value proposition visibility, urgency signals, and checkout flow.
Security
HTTPS enforcement, security headers (CSP, HSTS), cookie flags, mixed content, and exposed endpoints.
How the Score Is Calculated
Each of the 8 launch pillars receives an independent score from 0 to 100. The overall score is a weighted average, with pillars that have greater impact on user experience and business outcomes carrying more weight.
The highest-weighted dimensions are Conversion, Design, Copy & Messaging, and SEO, followed by Performance, Mobile, Trust, and Security. Roasted weights the pillars that most directly affect credibility, clarity, and conversion more heavily than the rest.
Analysis is screenshot-based, meaning agents evaluate what real users actually see. This catches visual issues — broken layouts, low contrast, missing images — that DOM-only tools miss entirely.
AI Architecture
Multi-Agent
8 specialized AI agents run in parallel — each an expert in its pillar.
Sandboxed
Analysis runs in an isolated headless browser. No login, no private data.
Real-Time
Findings stream back as each agent completes, so you're never waiting.
Frequently Asked Questions
QWhat is Roasted?
Roasted is an AI-powered website audit tool that analyzes any public URL across 8 launch pillars, from design and SEO to trust and security, and delivers a detailed scorecard with actionable findings in under 30 seconds.
QHow accurate is the analysis?
Roasted uses multiple specialized AI agents that analyze a real browser screenshot and the live DOM of your site. Each agent is fine-tuned for its dimension, producing results comparable to a manual expert audit. Scores are deterministic for the same page state and roast level.
QWhat are the 8 launch pillars?
The launch pillars are Design, Copy & Messaging, SEO, Performance, Mobile, Trust & Credibility, Conversion, and Security. Free roasts focus on those eight so the product story stays clear and the results stay actionable.
QIs Roasted free to use?
Yes. Every visitor gets a free homepage roast with scores across all 8 pillars and the top 3 findings per pillar. Roasted Plus unlocks your homepage + 3 suggested public pages per roast, competitor comparison, private roasts, and 30 private full-depth roasts per month during launch. After that, you can keep roasting with fallback public roasts.
QHow can I improve my score?
Each finding includes a severity level (critical, warning, info) and a description of the issue. Plus users also receive fix prompts and code suggestions they can copy directly into their AI coding workflow. Focus on critical findings first: they have the highest impact on your overall score.
QWhat does Roasted Plus include?
Plus gives you the complete audit with all findings per pillar, specific fix prompts with framework-aware code snippets, your homepage + 3 suggested public pages per roast, competitor comparison, private roasts, and 30 private full-depth roasts per month during launch. After that, you can keep roasting with fallback public roasts.
QHow does Roasted handle privacy?
Roasted only analyzes publicly accessible pages. It never logs in or accesses authenticated content. Screenshots are captured in a sandboxed browser, and no credentials or personal data are stored. You can also mark any roast as private so it won't appear on the leaderboard or gallery.
Ready to see how your site stacks up?
Free homepage roast across 8 pillars. Unlimited public roasts. Results in under 30 seconds.
Roast My Website 🔥